Personal branding
Images with a point of view for founders, artists, and professionals who want their presence to feel unmistakably theirs.
Studio portraiture · Allentown, PA
Make the image
feel like you.
Directed portraits for personal brands, milestones, and professionals who want more than a camera pointed at them.
The work starts with you
A portrait should hold your presence—not flatten it.
Tony combines a designer’s eye with careful studio lighting and real direction. You arrive with an idea or simply a reason. Together, we shape the frame, the energy, and the details until the photograph feels specific to you.
Birthdays + graduations
Portraits built around the person and the moment—confident, celebratory, and worth returning to years from now.
Headshots
Clean, modern portraits with direction that helps you look composed without feeling stiff or overproduced.
Selected portfolio
Presence.
In every frame.
A few favorites. A feel for what we can create. Headshots, studio portraits, artist identities, and personal brands with a point of view.
Showing 12 of 23 photographs
Portraits in motion
Build a world
around the image.
Still photography can become motion, campaign texture, and social content without losing the person at the center of it.
Studio sessions
Enough time
to get it right.
Each package includes the Allentown studio, Tony’s direction, a private proof gallery, and finished files for print and web. Use these as a starting point; your final session can be shaped around the work.
Focused and polished
The Essentials
$500 starting at
A deliberate studio session for a new headshot, a personal milestone, or one strong visual direction.
2 hours5 finished images
- One visual direction and backdrop
- One outfit change
- Session prep guide
- Private proof gallery
- 5 retouched photographs in print and web sizes
Build a versatile set
The Signature
$625 starting at
For a personal brand, launch, or portrait story that needs more range without turning the session into a full production.
2.5 hours15 finished images
- 20-minute planning call
- Two visual directions
- Up to three wardrobe looks
- Private proof gallery
- 15 retouched photographs in print and web sizes
- 5 social-ready crops
Complete campaign set
Your complete content library
The Full Story
$850 starting at
A fuller creative production for launches, campaigns, and milestone stories—built to leave you with a deep, cohesive library instead of a handful of isolated images.
3 hours30 finished images
- 30-minute creative planning call and visual plan
- Three distinct visual directions
- Up to five wardrobe looks
- Private proof gallery
- 30 retouched photographs in print and web sizes
- 10 social-ready crops plus profile and banner crops
Need extra looks, advanced retouching, a team library, or a different deliverable count? Ask for a custom scope.
The experience
Clear from first idea to final image.
- 01
Choose your session
Pick the package that fits your goals. Every starting package can be customized before you pay.
- 02
Reserve + prepare
We confirm the scope and a mutually available time. Sign the agreement and reserve with a 50% deposit. Bring outfit options and a few visual references; we plan the details together.
- 03
Create together
We use the session for lighting, direction, and variety—without rushing the images that matter.
- 04
Choose + receive
Select your favorites in a private Pixieset gallery. The balance is due when the finished photographs are ready.
Behind the camera
Designer’s eye.
Photographer’s patience.
I’m Tony Ortiz—a multidisciplinary designer and photographer who believes your strongest image comes from being seen clearly.
I build the visual idea, shape the light, direct without overdirecting, and pay attention to the details that make the finished frame feel intentional. You do not need to know how to pose. You only need to show up ready to make something together.
Room to get comfortable. Time to get it right. Our Allentown studio sessions run two to three hours, with space for groups of up to seven. Arrival and access details come with your confirmed booking.
Explore Tony’s design workBeyond the studio
When the story moves, the camera can move with it.
Studio portraiture is the center of the work. Tony also photographs events on location across Pennsylvania and offers video coverage when the story needs motion and sound.
Photography day rate: $750, with hours, travel, usage, editing, and deliverables defined in your written quote. Event and video packages are scoped separately.
- Private celebrations and milestone events
- Brand activations and community gatherings
- Interview, recap, and social video packages
What should I wear and bring?
Bring outfits that fit comfortably and feel like you, with a few options in color and texture. Steam clothing beforehand and pack shoes, meaningful accessories, and any brand props. Share reference images before the shoot so we can plan lighting and styling together.
How may I use the photographs?
Milestone and headshot sessions include personal use. Branding sessions include your own website and social channels. Paid advertising, resale, and third-party licensing need an agreed scope. Your agreement spells out the usage before payment.
Where is the studio?
The studio is in Allentown, Pennsylvania. The exact address and arrival details are included with your confirmed session.
Can you help me pose?
Absolutely. Direction is part of every session. We work through posture, expression, movement, and small adjustments so the photographs feel natural and intentional.
How many people can join a studio session?
The studio works best for groups of up to seven. Larger groups can use the custom-project form so we can choose the right location and production plan.
What does a finished image include?
Each selected photograph receives color and exposure finishing plus natural portrait cleanup. Heavy compositing or advanced retouching is quoted separately.
When will I receive my photographs?
The working target is a proof gallery within five business days and final edits within ten business days after you submit your selections.
How do payments work?
A 50% deposit reserves your date. The remaining balance is due when the finished photographs are ready for delivery.
Do you work outside the studio?
Yes. On-location photography across Pennsylvania, event coverage, and video packages are available with a custom scope and quote.
Can I reschedule?
One date change is available with at least 72 hours' notice, subject to studio availability. The complete terms are included before you sign and pay.
Start the conversation
Tell me what
you want to make.
Share the idea, choose a starting package, and include any timing you already have in mind. Tony will reply personally with the right next step.